So our friend MIT rang up with the most marvelous suggestion. But we're getting ahead of ourselves.
Southwest Missouri State University bites the dust when Saturday becomes Sunday in Springfield. The regional school drops its first name and becomes Missouri State University.
But what to call the "new" school? MSU is definitely out, unless you live in East Lansing. "Mizzou State" will get you beaten to a pulp in Springfield and Columbia. "Mo State" seems rinky-dink. And "Missouri State" just sounds bland, like biscuits with white gravy but no sausage.
Enter MIT, a wise mind, who says: Make it MoSt.
MoSt gives the school a big, bold, brash sound. The stairstep lettering evokes the future -- kinda like NeXT, only without the cube computer. Easy to pronounce, too, most everyone would agree.
MoSt. Hey, it's shorter than "Mo State," and it doesn't remind us of cows.