A British man is giving a whole new meaning to begging to be loved as he set off on a 55-mile crawl on his hands and knees to find a partner.
With a sign saying "Could you Love Me?" strapped to his back and 18 boxes of chocolates trailing behind him on string tied to his wrists and ankles, Mark McGowan began his unusual quest to find a girlfriend.
His route will take him from the site of the Tabard Inn, in Southwark, south London, to Canterbury Cathedral, following the pilgrims' trail made famous in 14th century author Geoffrey Chaucer's "Canterbury Tales".
The 37-year-old performance artist, who said he is also hoping to raise awareness of people left lonely and isolated during the festive period, is hoping to complete the back-breaking task within 30 days.
"I can remember one Christmas I wasn't in a relationship and didn't want to spend it with my family. I ended up cooking two fish fingers. I'm sure a lot of people have had that experience," he said during a well-earned break en-route.
"Some people can spend Christmas in utter desperation and misery and find it difficult to cope with. I hope this encourages people to maybe invite someone over."