Today, Lujack is close to the sunset. Chicago Sun-Times columnist Robert Feder writes about the death of "real oldies" in Chicagoland:
Of all the stations on Chicago radio's "watch list" (if there were such a list, that is), the one in most critical condition has to be Clear Channel Radio's "Real Oldies" WRLL-AM (1690).
Nothing is official, but insiders say it could be only a matter of weeks before Clear Channel bosses pull the plug on the format and a talent lineup that includes such personalities as Larry Lujack, Tommy Edwards, Scotty Brink, Tom Murphy and Ron Smith.
Plagued from its inception in 2003 with a substandard signal that barely covers the metropolitan area, "Real Oldies" has languished at the bottom of the ratings all along. Arbitrends released Tuesday show the station tied for 36th place with a 0.5 percent share and with a cumulative weekly audience of 116,200.
Any hopes of growth were dashed when ABC turned its WZZN-FM (94.7) from active rock to "True Oldies" last fall. Despite its lackluster lineup and promotion, WZZN wins by default with its superior signal.