Apple is said to have ironed out agreements with Walt Disney, Universal Studios, Paramount Pictures, and Warner Bros., and is currently in talks with other major movie studios as well. It's unknown to what extent content will be available come the August 7 announcement, or whether Apple will announce all of its studio deals at that time.
Because the movies will be rented to consumers and not sold, people familiar with the situation report downloads will be coded with a date stamp that will restrict playback. It is not known exactly how the coding system will work, but industry experts tell Think Secret that the software would likely either limit the number of playbacks or provide unlimited viewing for a period of time, after which the movie will be "turned off" and no longer available.
Tuesday, July 18, 2006
APPLE TO OFFER MOVIE RENTALS?
The company known for its iPod and digital music (and TV) downloads may announce next month a way to download rented movies. Or so says Think Secret, a Mac rumor site:
Watching movies on an iPod screen? Seems a little ... little to us.