Monday, August 07, 2006

NEW RADIO RATINGS OUT; KTTS WINS AGAIN

The latest Arbitron ratings for the Springfield, Mo., radio market were released Monday. Springfield is market #145; ratings are taken every spring and fall. The Monday numbers are from Spring 2006, and show:

•KTTS-FM is once again No. 1 overall (all listeners, 12+), with a 13.6 slice of the market.
•KGBX is No. 2 (again), with a 7.4 rating.
•KOMG, the Midwest Family station that used to be pop before it went '80s country, increased to a 7.1 from a 5.1 last fall.

Other winners:

•Midwest's KQRA (Q 102.1) jumped from a 2.7 to a 6 share.
•KKLH, another Midwest property at 104.7 FM, had toileted to a 1.7 last fall. The station's Spring 2006 number? An impressive 6.0 -- more than double the previous audience.
•KZRQ (106.7) regained a Fall '05 fall; the Journal-owned active rocker had a 3.4 rating in Spring '05 but then lost more than half its audience. Now they're back. The station posted 3.6 in the new book.

Losers:

•KSPW, the CHR station at 96.5 FM, continues to decline -- down more than two points to a 7.2.
•KWTO-FM, a sports-talk station, went from a 3.9 to a 2.4 rating.
•KADI, a religious pop station, saw its audience nearly vanish. The station boasted a 2.7 rating in Fall 2005; that declined to a 0.7 rating for Spring 2006.

13 comments:

Anonymous said...

What were the ratings for older audience ( over 18, over 25 etc?)

Ron Davis said...

Anon: Some wise Medialand person will hopefully share those numbers with us. What do you think of the ratings?

All: First posting erroneously listed Spring 2006 numbers as coming from last fall. A d'oh moment.

Randy said...

That will teach me. I thought I had the scoop on the ratings and I go to Chatter and discover I am about four hours late. Good job!

John Stone said...

How did Shimmy-shimmy-Ko-Ko-Pouf do?

Ron Davis said...

The AM-FM simulcast drew 4.1 -- up from 1.9 last fall and 2.8 last spring. I don't have ratings for Jan Michael Vincent David Schattenkirk.

The Newtster said...

An overall rating of a 4.1 is impressive for talk radio, especially in Springfield. The size of the market, the quality of talent vs what the market pays.

I'm not sure the morning show at KSGF is what's getting the job done. Their remaining conservative line-up, in my humble opinion, far out does KWTO-AM. All they have is Rush and then it's a collection of losers banded together as "ask the professionals."

I too would like to see the older audience ratings. I'd venture to say that their numbers would increase by a great deal.

By the way, since it's election day, good luck to Joe Lieberman. For the life of me, and maybe someone out there can clear this up, why would a party go out of their way to destroy a 3 term Senator when he votes Democratic 90% of the time on the Senate floor?

Joe Lieberman is the only Senate Democrat that has convictions and stands on principle. Maybe that was what did him in. Sad.

John Stone said...

No, figster -- what did him in, is your support. That is the kiss of death ...

The Newtster said...

So a 90% lock-step voting record with other Senate Democrats means nothing?

Besides, John, nobody in his home state knows The Newtster exists. Can't be my fault, old boy.

Anonymous said...

On the radio thing, I fall asleep to Coast to Coast AM almost every night, also like Jim Bohannon if I go to bed early. I can't stand the conservative talkers, makes my blood pressure rise listening to even a couple of minutes

John Stone said...

Anon you might like to check my blog under "my photos" in the sidebar for some pics of
Bohannon taken at the fair ...

Anonymous said...

KADI changed their name and some of their format this spring. Instead of saying they are Christian radio they decided to call it "positive" and they lost listeners. What about KWND 88.3 ... I think that is the Christian radio station that has gained the most from KADI's business decision.

I can't believe the increase in VD Jericho's show. Yikes.

John Stone said...

Anon ... I would guess that VD(J) did not have a gain, but that KWTO lost. That morning show really sucks ... it's even worse now, if that's possible. The rest of the combined day is (a) who wants to listen to local infomercials; (b) Rush is stale bread now; Paul Harvey is as dead as his listeners; and they *still* have Laura the Unloved?

Never overestimate the programming acumen of Po' Kenney Myers.

The figures are for the combined AM/FM stations, but KWTO has far more potential listeners. Apparently the ones outside Greene County arn't booked so KWTO can say to advertisers that their audience is actually bigger.

Yeah, right ...

Joseph said...

Is it possible to get ratings info for Vincent David Whats-his-kirk? It seems to me he in the past has billed himself as the most listened to talk show in town... is this true? I would like to see his numbers against art haines and the sports reporters... I know they are different timeslots.

Any help here?