They have purchased digital camcorders, digital voice recorders, and laptop computers with mobile web capability and are entering the breaking news arena. They are also hiring a small separate staff of people, versed in breaking news and the web, to take on radio and yes, t-v. The concept is simple, film the scene and beam the info right back to the paper. While radio is using antiquated equipment because of no investment, and television is restricted by time constraints (running stuff during regular news times), the paper is out to win. Reporters and photogs have been going to classes in Des Moines, getting training. The paper is being refocused on the future...the web. Many sites featuring video are not top-notch broadcast facilities, they look amatuer. But folks are glued to them like crazy. The train has left the station for the paper...who is going to play catch up?
Thursday, September 21, 2006
Quite the interesting thread on Missouri Radio this week, as broadcasters discuss the latest News-Leader innovation. Former KTTS news director Morris James posts:
Good idea? Bad idea?