Daily newspapers are still shedding subscribers at an alarming rate, according to Editor & Publisher. The Newspaper Association of America says daily circulation dropped 2.1 percent in the past six months. Sunday circ declined 3.1 percent.
Locally, the News-Leader has lost significant average paid circulation, according to figures from the Audit Bureau of Circulation:
•In April 2003 the paper reported average paid circulation of 63,061 (daily) and 91,513 (Sunday).
•In May 2005 the numbers had dropped to 60,863 and 88,811.
•For the six months ending September 2006 the News-Leader reported daily paid circ of 58,238, and Sunday circ at 84,147.
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