Thursday, April 05, 2007


The blogger known as Doc Larry gets the point for this one. Moore was in charge of programming for ABC from 1958 to 1962. He was president of the network from 1963-1968. He died over the weekend from congestive heart failure. According to this Associated Press report:
During his tenure at ABC, the network began targeting programming toward younger viewers, who are most sought after by advertisers. ABC and Moore believed that demographic would be their ticket to the top.

"Probably his greatest legacy is that he changed the whole basis on which television time is sold, and thus, how television is programmed," TV historian Tim Brooks told the Los Angeles Times. "ABC basically introduced us to the concept of demographics. And ever since, we in the TV industry have been appealing to 18- to 49-year-old viewers."

Moore was also instrumental in developing the ABC Sports division, which won several Emmys for "ABC's Wide World of Sports" and Olympics coverage.

He hired sports producer Roone Arledge, who would become a legend, and helped create "Monday Night Football."
The guy could spot talent.

Speaking of talent, and Doc Larry, check out his tribute to John Stone. It's a keeper.

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