Variety reports that Nash Entertainment has acquired feature-film rights for "Christmas in July" from Tim Connaghan and the Amalgamated Order of Real Bearded Santas. According to Variety:
The convention, which draws more than 300 professional Kris Kringles, holds sessions on how to correctly ho-ho-ho and how to deal with unruly kids. Proper beard grooming is addressed in another sesh.
"There are no fake beards -- that's a real requirement," Nash said.