Monday, May 21, 2007


Gannett Co. Inc., the proud papa of the News-Leader, announced Monday that advertising revenues for last month dropped 3.1 percent. The culprit? Dwindling classified revenue.

According to Editor & Publisher:
U.S. classified revenues dropped 11.7%, with declines of 15.2% in real estate revenues; 11.9% in help-wanted; and 16.7% in automotive. ...

At its flagship USA Today, Gannett reported, advertising revenues declined 1.7% on paid ad pages of 381, compared to 414 last year. Gannett said “significant growth” in the technology, travel, telecommunications, home and building, retail and credit card categories was offset by weakness in the entertainment, automotive, financial, packaged goods and real estate categories.
E&P also reports that ad revenues for the newspaper division of Journal Communications Inc. plunged 9.1 percent in April compared to the same period a year ago. And Crain's Chicago Business reports that 54 newsroom types at the Chicago Tribune have offered to take early retirement. The company wants to cut 100 jobs from the newsroom. They're more than halfway there. Happy Monday, mainstream media.


Anonymous said...

I am not suprised. Have you seen the prices they charge?

My company used to advertise a lot in the NL, but it's just to damn expensive now.

Plus with their disdain for readers who fall short of the "Signature" income bracket why should I spend any money with them?

Anonymous said...

Craig's List rules.

Anonymous said...

Gee, you don't suppose the underlying reason for declining ad revenues at Gannett newspapers has anything to do with the fact that the overall quality of their editorial content just plain sucks, do you?