DOH DO'H

It is now official: Nostalgia is out of control.

Play-Doh is peddling a cologne that smells like Play-Doh. It's a stinky 50th anniversary gimmick, according to the New York Post:

"We're about bringing everyday memories to life in a bottle," says Christopher Gale, founder of Demeter Fragrance Library, where eau de Play-Doh joins 170 other scents, including Dirt (which smells like a plowed field), Snow, Tomato and Fresh-Pumped Gasoline ("oddly enough, a lot of women requested that").

"To be honest, you may not want to wear it as a cologne," Gale says of his firm's singular sense-sation, "but you might just want to take it out of your purse or glove compartment now and then and just smell it.

Cost? About $20 an ounce. Or you can buy some real Play-Doh and practice your sniff-and-squeeze technique.

Demeter Fragrance offers plenty of scents, but their library lacks one important fragrance:

You smell that? Do you smell that? Napalm, son. Nothing else in the world smells like that. I love the smell of napalm in the morning. You know, one time we had a hill bombed, for twelve hours. When it was all over I walked up. We didn't find one of 'em, not one stinkin' dink body. The smell, you know that gasoline smell, the whole hill. Smelled like - victory.