The poster girl is Isabelle Caro, a French actress. She is 27. She weighs 68 pounds after 15 years with anorexia.
New billboards in Italy show her naked. They are supposed to highlight the hell of anorexia. But they're also promoting a fashion label.
As the UK Times reports:
Her emaciated body, framed by the controversial photographer Oliviero Toscani in a campaign to coincide with Milan Fashion Week, appears alongside the slogan “No Anorexia” and the brand name Nolita, a label intended for young women.
Fashionistas hailed the poster campaign as a turning point but health experts were outraged and voiced fears that teenage girls might be encouraged to “compete for extreme thinness” after seeing the images.
“I’ve hidden myself and covered myself for too long. Now I want to show myself fearlessly, even though I know my body arouses repugnance,” Caro told the Italian edition of Vanity Fair. She said that her own troubled childhood had provoked her illness, even if some in the fashion world conceded that stereotypes promoted by the industry itself were to blame.