Wednesday, May 24, 2006


Nike and Apple announced a "unique partnership" on Tuesday:
[Y]our iPod nano becomes your coach. Your personal trainer. Your favorite workout companion. Introducing Nike+iPod.
Basically you buy special Nike shoes that have this sensor; the wireless sensor sends info to your iPod Nano; you learn how long you've been running, how many miles, etc.

Really a rather interesting concept. The companies are marketing it as "Nike+iPod" instead of "Nike+Apple," and we think we understand why.

1 comment:

Anonymous said...

I think they've screwed up by NOT marketing this technology as "Nike+Apple."

They could sell 'em in pairs, ya know...