Tuesday, December 04, 2007


November sweeps are over. The national numbers for network news are out. Broadcasting & Cable has the new stats:
•NBC Nightly News: 9.21 million total viewers, 2.3 rating/9 share, 2.79 million viewers in the key demo.

•ABC World News: 9.11 million total viewers, 2.2 rating/9 share, 2.77 million viewers in the key demo.

•CBS Evening News with Katie Couric: 6.74 million total viewers, 1.7 rating/6 share, 2.08 million viewers in the key demo.
The "key demo" being 25-54, of course. For all the talk of the rise of cable talkers, consider this: Couric's last-place showing means she still has triple the number of viewers that Bill O'Reilly boasts on a good night.

1 comment:

Anonymous said...

That's comparing apples and oranges. Broadcast news does better than any cable outlets because not everyone has cable.

If you compare Bill O'Reilly to MSNBC, CNN and others, he throttles them. In fact, Fox typically has their evening line-up in the top 3 or 4 every survey period.

The truth of the matter is that Ms. Couric has had her ass handed to her and leaving TODAY was the iceberg to her "Titanic" career.