Attention, locals: The Ozark Empire Fairgrounds is now the Missouri Entertainment & Event Center.
Pat Lloyd, the general manager of the fair, told reporters on Wednesday that "we were looking for a name that better spoke to the variety of events we produce."
Mmm-hmm. Just change the name and people will flock to extreme north Springfield for the gun shows. Betcha.
The Ozark Empire Fair will keep its name. But plenty of changes are already being made on that front, too. Sarah Overstreet of the News-Leader uncorks a helluva column about two prominent local fixtures being uprooted from their posts at the fair.
Change can be good. This sort of change is not.