The local radio ratings for Market # 142 are in, and spring was not kind to several radio stations. Radio & Records lists the Arbitrons this way:•KTTS remains No. 1 in the market, posting a 15 rating, up from 13.6 last fall.
•KSPW, the station known as Power, is up to No. 2 with a 7.5, up from 6.7 last fall.
•KTOZ, better known as Alice, enjoyed a huge rebound, up from 4.7 to 7.2 -- from 7th place to 3rd in the market.
•KGBX, the adult-contemporary station, tumbled from 2nd place to 4th. Its ratings went from 8.2 to 7 -- a marked decline for an always popular station.
•Rounding out the top five is KOMG, the classic-country station with the impressive billboard campaign. Rating: 6.1, up from 4.7 last fall.
So who lost out?KSGF, the talk station, fell from 4th place to 10th. Its ratings number fell from 6.0 to 4.4.
•KWTO-FM, aka The Jock, tanked -- 2.7 to 1.6 -- throwing the fate of the all-sports station into doubt.
•For all its impressiveness with KTTS and KSPW, corporate owner Journal doesn't seem to have the knack for rock. KZRQ, the active-rock station, slid from 4.2 to 2.6. To be fair, this wasn't a good book for alt/new-rock; KQRA also fell, losing a ratings point to land with a 4.7.
All numbers are the broadest possible -- 12+, Monday-Sunday, 6 a.m. to midnight. Every station will dissect the book and find numbers to show their strengths (we're No. 1 with weekend-listening women 35-44), but these numbers are for overall listenership.
No surprise that Art Morris' Missouri Radio Message Board has a good discussion on the numbers. As one poster notes, congrats to the winners, and better luck next time to the losers.